Saturday, November 29, 2008

When Was The Last Time You Discovered Something New?

I'm not sure how well this video works as an advertisement - it hasn't compelled me to sign up for Sirius Satellite Radio - but it does have an emotional resonance that I enjoyed on its merit as a short music video. It's a breathtaking combination of music and images. It's a series of images that focus on the joy of discovery such as a newborn's birth into the world, browsing through records in a records store, and a junior high pair's first dance. The music is an instrumental snippet of a song entitled 'A Blueprint' by now defunct UK band Fear of Music. The instrumental snippet of the song in the commercial does give an impression of Coldplay though their MySpace samples speak otherwise as their music has more of a British rock swagger overall.

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